Welcome to BloodyIT™. We support leaders who see a new world coming. A once in a career change in the way that IT leads and works with the business to support new business models using digital and to deal with new competition. We provide expert management support to the world’s most senior IT leaders to help them create new business opportunities and sources of value for their function.

We chose the name BloodyIT™ because we want to be provocative.

The metaphor we use compares IT to surgery. Centuries ago butchers and barbers performed surgical procedures and the earlier history of IT resembles that of surgery.

The transition from butchery and barbering was slow, messy, often painful and frequently fatal for the patient. The challenge for IT leaders, like surgeons, is how they can quickly change their operations to do the exquisitely complex, delicate and valuable work required to create new value.